Research on Veterinary Strategy Optimization of Intelligent Investment Consultant from the Perspective of Loss Aversion
DOI:http://doi.org/10.65613/741826 Dr.Sophia Bertha Professor, Ghent University Belgium Email: :Sophia.Bertha@gmail.com Abstract: With the development of fintech and popularization of wealth management concepts, intelligent investment consultants have become important in the wealth management market, offering low – cost, efficient and personalized services. Traditional strategies rely on the “rational man” assumption, ignoring investors’ behavioral biases like loss aversion. Loss aversion, proposed in prospect theory, means investors feel more pain from losses than pleasure from equivalent gains. This bias leads to irrational decisions, affecting investment returns and service effectiveness. Therefore, exploring the optimization path of intelligent investment consultant strategies from the perspective of loss aversion is significant. This paper first combs related theories, analyzes the impact of loss aversion on decision – making and the defects of traditional strategies. Then, based on loss – aversion characteristics, it proposes targeted optimization schemes in investor portrait construction, asset allocation, risk control and investor education. Finally, it verifies the optimized strategy’s effectiveness through empirical analysis and gives relevant suggestions. The research shows that the optimized strategy can better adapt to investors’ behavior, reduce the negative impact of loss aversion, improve investment experience and returns, and enhance service competitiveness. Keywords: Loss Aversion; Intelligent Investment Consultant; Strategy Optimization; Prospect Theory; Asset Allocation 1. Introduction In recent years, driven by AI, big data, and cloud computing, the fintech industry has developed rapidly, and the wealth management market has entered a digital and intelligent era. Intelligent investment consultants, a new wealth management service model, integrate financial theory, algorithm models, and technology. They can generate personalized investment portfolios based on investors’ risk preferences, goals, and asset status, and adjust them with market changes[1]. Compared with traditional manual investment consultants, they have advantages like low threshold, low cost, high efficiency, and strong objectivity, and are widely recognized by investors. By 2025, China’s intelligent investment consultants’ asset management scale exceeded 500 billion yuan, and the number of users exceeded 100 million, showing strong momentum. However, as the market scale of intelligent investment consultants expands, problems have emerged. Traditional strategies are often based on classical financial theories assuming investors are rational. But in reality, investors are affected by behavioral biases, especially loss aversion. Kahneman and Tversky (1979) proposed the prospect theory, stating that loss aversion is common. The psychological utility loss from a loss is 2 – 2.5 times the utility gain from an equal gain. This makes investors over – emphasize loss risks and make irrational decisions, such as holding loss – making assets or selling profitable assets prematurely[2-4]. These behaviors reduce investors’ returns and the effectiveness of recommended portfolios, decreasing user trust and satisfaction. Currently, most research on intelligent investment consultants focuses on algorithm optimization, asset allocation efficiency, and service scope expansion. Few studies combine loss aversion for strategy optimization[5]. The mismatch between traditional strategies and investors’ behavioral characteristics (especially loss aversion) restricts the industry’s development. Therefore, it is necessary to study the impact of loss aversion on decision – making, find defects in traditional strategies, and propose targeted optimization schemes. This study starts from loss aversion to explore the strategy optimization path, which can enrich theories and guide the industry’s development, meet investors’ needs, and promote the healthy development of the wealth management market. 2. Theoretical Basis 2.1 Loss Aversion Theory Loss aversion, the core of prospect theory proposed by Kahneman and Tversky in 1979, is the psychological tendency where investors feel far more pain from losses than pleasure from equivalent gains. In prospect theory, they introduced the value function to describe the relationship between investors’ subjective value and gains/losses. The value function has three features: it uses a reference point as the origin, with gains and losses relative to it; it’s convex in the loss area and concave in the gain area, meaning investors are risk – averse in the gain area and risk – seeking in the loss area[6]; its slope is steeper in the loss area, showing losses have a greater impact on psychological utility. For example, losing 100 yuan causes much more pain than gaining 100 yuan, and investors usually need to gain 200 – 250 yuan to offset the pain of losing 100 yuan. Loss aversion is a common psychological phenomenon present in various investment scenarios, like in the stock market where investors often hold losing stocks for a long time and are unwilling to… Investors hold losing stocks to avoid “real” losses and sell profitable ones to lock in profits, resulting in “winning small and losing big”. In the fund market, investors panic and redeem when the net value falls, intensifying fluctuations, and redeem when it rises, missing appreciation opportunities. These are manifestations of loss aversion, affected by factors like psychological quality, investment experience, risk capacity, and market environment. Novice investors show more obvious loss aversion due to lack of experience and stronger fear of losses. Experienced investors can restrain it but can’t fully avoid its impact in extreme market fluctuations. Loss aversion affects investors’ decision – making in two ways: it makes them overly risk – averse, preferring low – risk, low – return assets and missing high – return opportunities; it also leads to irrational decisions like blind stop – loss and holding losses, reducing investment returns and even causing serious losses[7-9]. Therefore, understanding loss aversion’s characteristics and impact is the premise of optimizing the intelligent investment consultant strategy. 2.2 Intelligent Investment Consultant Intelligent investment consultant, or robo – advisor, is a financial service model using AI, big data, and algorithm models to collect and analyze investors’ information and offer personalized investment advice and asset allocation services. Its core is the algorithm model, including asset allocation, risk assessment, and market prediction models. The working process has four steps: first, collect investors’ information like risk preference, investment goal, etc.; second, assess investors’ risk – bearing capacity and needs via the risk assessment model; third, generate personalized investment portfolios with stocks, bonds, etc. according to the asset allocation model; fourth, adjust the portfolio dynamically based on market and investor needs to meet expected